1)
What
is your business?
My business is making and marketing golf instruction products.
Golfers are always looking for secrets that will help them improve in golf.
Quality golf products that help golfers understand and feel the golf swing will
be in demand.
2)
Describe
your business in one sentence.
Gyroscopic Golf Training
Aids will reveal the illusive secrets to the golf swing. There are currently 26
million golfers in the United States and industry emphasis is on bringing new
golfers into the game. Products that help potential golfers learn to swing will
be in demand.
3)
Who
is your target audience?
Our target audience is avid, casual, and potential golfers. This
audience includes seniors, juniors (children), and adult individuals both male
and female. Our products are geared to all individuals who have the financial
capability to afford golf. Our products are inexpensive so the financial
criteria less than companies in the past. Today golfers come from many
different backgrounds and occupations. Our goal is to make our products
affordable for the many not the few.
4)
Who
are your competitors?
Our competitors would be
the small percentage of golf companies that offer golf training aids. It is an
open market as companies like Skills, and Medicus are of a few companies that
promote golf training aids. The products are somewhat expensive, and do not in
my opinion truly help golfers achieve a higher skill level. If products make
people better the word of mouth will travel quickly. The secret is marketing
inexpensive products that truly improve golfer’s swings, instead of making
expensive products that promise the world and give you virtually nothing. If
the product is extremely affordable and packaged well with proven results from
teachers of the game, golfers will spend a little on the chance of learning the
golf swing.
5)
What
makes them better/worse than your product/service?
Communication to your
potential clients is a key element is sales and marketing. Our web site must
show clearly the look of our products. In addition this visual appeal must be
supported by quality text describing the product as seen by the client. For
example, the design of our product is based on durability and workability. The
web site must communicate the quality of a product through illustrations. The
internet can reach millions of potential customers, so the look, style and
product visibility and descriptions, must be first class.
6)
Do
you currently have an identity?
New Company
7)
(If
your answer to #6 is no, skip this question)
What do you like about it and what don’t you like about it? Why is this
important?
These
following questions might seem silly, but their purpose is to help generate
ideas.
1)
How
do you want your image to be seen in two years?
Our goal is to have our name, Gyroscopic Golf and a household name
among golfers, much the same as Medicus is in today’s golf market. The name is
catchy and describes the true unseen force in powering the golf swing. The fact
that our products are based on scientific principles and not gimmick ideas will
establish our name as one of quality and trust.
2)
If
your company was an animal, what animal would it be and why?
If our company was an
animal, and we needed a mascot I would choose a Chimpanzee swinging a golf
club. This would portray how easy anyone can achieve the swing techniques with
minimal thought as ease.
3)
If
your company/brand was a person, who would it be and why?
I would choose Sir Isaac
Newton first however Callaway Golf chose him years ago. Our products are
based on scientific principles that convey the feel of how to power and control
the golf swing. Power and control could be demonstrated by the Olympic God Zeus.
4)
If
your company/brand was an object, what would it be?
The company object has
been established a s a gyroscopic golf ball.. This illustration portrays golf
scientific principle’s along with controlled power and precision.
5)
If
your customer was a cartoon character, who would it be?
The
cartoon character, the Tasmanian Devil, spinning like a tornado would portray
the gyroscopic power and unseen critical force in the golf swing.
